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Hi everyone,

It's getting closer to the end of the year and many of you are thinking about what you've accomplished and what you're going to do for the next year. After all these years participating in many forums and seminars I still see people frustrated because they put in a lot of work and they aren't making much.

Now I'm inspired because I've been reading quite a lot of posts where people want to know if this really is possible. Does it really work? Some want to know how much others are making so they can get that social proof that it's doable.

Hey, I get it. I almost quit this whole IM thing; but I'm glad I took a step back and persevered back in 1999.

I've made money a lot of different ways, licensing, brokering deals, affiliate marketing, adsense, using PPC to buy clicks and sending those visitors to different kinds of blogs and websites, etc. But guess what has made me the most money than all those other things combined?

Just one caveat, this is my own personal marketing bias and by no means and I'm stating that this is the "best" way or most efficient way of making money online. However........

Nothing has made me and my partners more money than creating and marketing our own products and services.

There are many different schools of thought there, as well as a divergent views in terms of business philosophy. A millionaire affiliate marketer is going to advise you that affiliate marketing is the way to go. "None of that creating your own products hassle," they might say.

I'm not going to get into mindset here, so setting that aside, the reason why many do not make money is because they are not SELLING something. So that means you need to have something to SELL and then you need to OBTAIN enough eyeballs to get the numbers to where you want them.

Eric Louviere made a great post sometime last year where he stated, "if you're making 1,000 a month then you have a 1,000 system. If you're making 10,000 a month you have a 10,000 a month marketing system."

It was so SIMPLE, but it was very insightful because it's true.

When I first started out in the late 1990s I was totally CLUELESS on anything web-related. I did it the hard way. I taught myself basic web design (took a long, painful 2-3 months to do it too). I had to relearn how to write sales copy for the web. I invested tons of money on infoproducts, seminars, and botched up business experiments. I was so clueless that I really believed that if I built it, they WOULD come.

Well, I built my first website.

No one came.

They didn't even knock on the freaking door.

So after years and years of niche diving, keyword plucking, playing pay-per-click musical chairs, I finally figured it out:

1. I asked my circle of friends AND strangers what their passions and hobbies were. Believe it or not, my 101 other ways of find new niches have never come close to keeping it that simple.

2. I followed where the money was. I would use Wordtracker or Google's keyword tool (almost ANY keyword tool would do) and investigate no less than ten variations of the keywords in that niche. If I saw people / companies buying ads in those niches, I would jot it down as a niche to test.

3. I'd pick about 8 to 12 niches and narrow them down to 3 semi-finalists.

4. I would then go to the top competitors in that niche and join all their newsletters. I would buy their products and take notes on their price points, up sells, how many responder messages they had, etc.

5. Ultimately I would have a free report or audio to give away for free because obtaining their e-mail address was the single most important thing I was focusing on. Why? Because now I could stay in touch with them. RSS feeds follows the same logic. Get them to subscribe to your feed. Don't just put the button there, POINT them to it. Give an incentive.....

6. I would find and market affiliate products in that niche first to see if I would break even. If I could break even then I KNOW without a doubt my OWN product would make a profit (it's minus the affiliate commission).

7. Once I had a winner I would IMMEDIATELY begin creating more products, reports, audios to cross and upsell them. This is how the multi-millionaire marketers are doing it and they don't have to call you at home to try and sell you a 10k coaching course. One of the Warriors here makes 500k a year from one product (keep in mind he started out small and began buying advertising and he slowly ramped it up).

8. Getting the word out. Buy advertising and test it until it works or you have to move on. On a tight budget? Keep on reading.

9. Press releases still work, you should release one at LEAST once a month. Make sure you learn how to do it right first.

Fellow Warrioress Dana Wilhoit is pure genius when it comes to press releases:

http://www.thepressreleasesite.com/

By the way, I don't know Dana personally but her website taught me a thing or two about publicity. And her service is top notch.

10. Radio. An untapped goldmine. If you're not afraid of some hard work and rolling up your sleeves, Alex Carroll is the man at Free advertising on radio talk shows for publicity! His site is RadioPublicity.com.

11. Article / Content Marketing. Use the search feature in the Warrior forum or even Google and you will find the likes of Tim Gorman, Dean Shainin, Steven Wagenheim, Allen Graves, Alexa Smith and many, many others who can teach you the basics to get you started.

I've got nothing against BUM marketing because it works, but article marketing has changed quite a bit over the past few years so I have not found it as effective as it once was. If you combine article marketing with press releases, video marketing, etc. you'll be amazed at how much traffic you'll be getting in 3 to 4 months.

12. Here's another secret: Don't stop creating quality products. Marlon Sanders taught me that when I first got started. I didn't believe him at first until I found myself banging my head against my coffee machine, realizing that one or two products in a competitive niche wasn't cutting the mustard. Now keep in mind this could be a monthly membership site. Personally, I don't create a membership site until I've got a proven winner, but hey that's just me.

Kevin Riley and Eric Louviere are two great Warrior examples of this. They realize that it's almost impossible to keep up with demand for products, especially if you have enough people who already LIKE you and TRUST you.

13. Don't be afraid to scale up. Now, what does THAT mean exactly? Does it mean putting on a few pounds? Heck no. It means that you should reinvest any of the money you make. It's one of the fastest ways to grow your business; I see a lot of newcomers who start spending their new found cash on things when it should be used to buy more content, more advertising, etc.

I've built a multi-million dollar international corporation on this outline I've just shared with you. So I know it works. My team of mentors passed it onto me and now I'm passing it onto you. It's not easy, but it is simple. I don't write this to brag, not at all. I started my first online business with less than $200 back in 1999 and I've paid my dues with a lot of blood, sweat, tears, and girlfriends (many of them did not understand why I was working so hard).

And by no means is this the only blueprint we use. There are so many different ways to do this. Some of you are doing it with autoblogs, others with adsense, and offline marketing is really big right now. But this is the main outline we use for any niche that we market infoproducts too. The 20/80 rule definitely applies here.

I hope you have one or two takeaways from this. Don't quit and/or step back, take a breath and getting prepared to work harder than you ever have before.

Good luck and Godspeed!

RoD

There are lots and lots of "wealth" principles in the book, but one of my favorites is "Efficient Action" (Chapter 12). Most importantly, when I think of all the 1on1 clients I've had over the years and the thousands of customers I've had, who are eager to make full time livings online from home, this principle REALLY stands out to me as a major cause for people failing to succeed online...

I've been saying for years, to anyone who decided to listen, that one of the biggest reasons people fail is because they jump around from one pie-in-the-sky opportunity to the next... without ever fully focusing on any one thing properly (or one opportunity).

Lets dissect this principle found in The Science Of Getting Rich:

Efficient Action

I've spoken to doctors who want to sell anything online but health products. I've spoken to Chiropractors who want to sell anything but how to fix back pain. I've spoken to online business six figure earners who want to just do something new, something better, something more sexy and attractive. I've spoken with countless online marketing beginners who do one thing today, something different tomorrow and then something completely different the following day, all chasing something -- without a plan -- without a goal -- and without any kind of purpose.

When I consult with someone, one of the first things I look for is what they are currently doing. What are their current assets and resources? What are their current strengths... skills... talents... interests... etc? I believe the best place to start is with what you have right in front of you.

I remember speaking to a gal named Shelby Larson, years ago. She was just getting started online. She told me she was a good writer and that was one of her strengths. She wanted to bring her husband home to work from home. She was/is a very nice person. I told her she should use her strength, writing, right now, to build that income, while focusing on turning that into a passive income. I worked with her a little and she took it and ran with it. She focused on her current strengths and turned it into a thriving business, contentdivas.com

I just checked and that site is still up and online. I've heard of people who use it to this day. it looks like she has lots of writers who write for her too. that's a great example of using this principle. You focus on your goal (passive six figure income) while starting with what you got right in front of you. You work each day, in the now, and do the best you can, in the now, while always holding that "goal" in your mind.

This changes everything. It changes the way you work. It changes your attitude. It changes everything and quickly, you'll start seeing a major difference. Just do it. Write down your goal. (lets say it's to make six figures in passive income by the end of the year).

Then, you focus on doing the best you can with what you do, in the now, working *towards* your goal. Let's say you have a day-job. What you are to do is the very best you can at your day job. You do EVERYTHING, every action, the best you can, with conviction. If you work on your online business when you get home for work, do it in the now. Work in an efficient manner on each thing you do. Make each action, an efficient one, a successful one, and do the very best you can on each action step... while always holding that vision/goal in your mind.

What will happen, is you will work in an inspired way. You'll work in an efficient way. You'll tweak your actions to resonate with your goal. Your action steps will coincide with your goal. You'll stop wasting as much time doing things that take you away from that goal, and start doing more of the things that bring you towards that goal.

If you do a great job, at your job, while doing a great job, on your goals (six figures)... and each and every day doing the best you can in an efficient manner, you'll outgrow your space... and you'll move faster towards your goals. See this below:

This is such a great insight here above... If you are not filling your current space (growing), then you are going backwards. I've seen this a billion times already in my life with others and myself. If I reach a certain level and then maintain... I start going backwards. I'm not outgrowing my space then. Everything starts going backwards. The one thing I focus on to beat this thing, is to focus on always escaping comfort zones and always focusing on outgrowing my current space. I try to more than fill my present place!

check this out:

Such a great section of the book and spot on for achieving wealth.

Eric Louviere

Howdy!

Each week, I'll post a new article/thread that showcases six figure marketing insights. Heck, some of these tips will be seven figure marketing insights. Either way, what's important to understand is each week I'll attempt to write a valuable post/article you can use in your online business. These bits (tidbits) are free and your participation or "adding" to the thread YOUR value is much appreciated.

I'm sure you'll enjoy these posts each week and even look forward to them. If I do my job right, I think some of you, will even complain (lightly) if I am late to post the "Unbreakable Tidbits" for the week.

I hope you get the value out of these BITS I want them to be. Enjoy!

:::::::::::::
Tidbits #1
:::::::::::::

When I first started to try and make money online, back in 2005, I often tried to just get stuff up and online quickly. I still do that today. I often try and get stuff out there quickly -- sometimes without even a site finished -- just to see how the market or my lists will react. If people react positively, I move forward and make the site, etc even better and better. If people DON'T buy it well, or it does not have favorable results, I scrap it and move on to something better... or tweak it to MAKE it work.

When I look back, I can see clearly that this has served me well. Although, it has not always served me well, it mostly served me well over the years. I launched Job Crusher quickly and it became a million dollar business. I've done that a few times with other products and programs as well. I think sometimes, you just have to throw it out there and see how it does, without worrying about the results too much at all.

Like this program here, Unbreakable Society, I just threw it out there. I've had the idea for a very long time, but it just sat there collecting cyber dust on my hard drive. I did not have this site ready... not even close... and I just threw it out there.

With all of this in mind, there's a valuable lesson here.

Many people refrain from taking action and completing things for a very long time. They keep trying to make it perfect over time and that is not a good idea in my view. However, at the same time, doing stuff half-ass and even bad can be a problem too.

For example, I've seen plenty of newbies toss-up squeeze pages that are horrible... or they toss up some sales video that's complete crap. Maybe their sales-letter does not even make sense. The marketing is bad all the way across the board. The copywriting and the triggers are terrible.

This does not work. This is not what I've done. I've tossed things up quickly online, but the marketing behind it was good. The angle, or the "hook", or the USP was good. It was enticing and compelling. I've launched ideas or offers to my lists without a site, without a domain, without hosting, without anything but my PayPal email address.

I've done that to the tune of hundreds of thousands of dollars. The reason it worked was because the message was good. The angle was good. The USP was good. I hit on what people wanted and I made a strong "offer".

So, let me be the one to tell you a big secret...

What matters most is the "hook" and the marketing... and that's where the big bucks are made. It's not in how fancy of a graphic you have... or what your domain name is... your logo... your fancy animated video... none of that stuff. Heck, I'd bet many of you dont even read entire sales letters or watch the entire sales videos on things you buy.

Just like, with some gurus, I dont even read their email subject lines. If the email is *FROM* someone I respect or follow, I quickly click the email to open without regard for the subject line. For example, one marketer made a mistake recently and emailed his list of customers with the subject title: "From your master"... or something like that.

I did not even realize it had that in the subject title. I just opened it. He then emailed saying sorry, it was a default subject title and was a mistake. That's when I realized he made that mistake. I also realized, I dont even pay attention much to subject titles. I pay more attention to *who the email is FROM*.

That's branding. That's getting people to know, like and trust you. That's what making money is all about.

If you can focus a lot of your time, energy and effort on just coming up with a great "hook"... then that makes your marketing so much easier... and makes making money so much easier, it's not even funny. If you can get good at coming up with good "hooks" or good "angles" then all the rest is much easier.

Now, I think sales videos, letters, copywriting, graphics, etc are all valuable and all help conversions sometimes, but at the end of the day... it's all about "who's selling something"... and "what's the hook/offer?" that matters most, in my view. Therefore, this can be a great lesson for you info marketers out there.

Focus more on the "hook" or the unique offer you are making... than all the other details... and the rest of your marketing and business can thrive a lot easier. For so many newbies out there, they make some critical mistakes when starting out...

They finally decide they need to build a real business, and finally decide they need to build a list. So, they toss up a squeeze page that gives something away for free... some report or video. They buy a PLR product and decide to give it away free. They fire up their HTML editor and create a squeeze page. Maybe they even create some graphic for the squeeze page off of MS Paint or something.

1 hour later, their done. Finished with the squeeze page. Then, the squeeze page sits there. Perhaps they decide to write some articles and submit them... you know, try some article marketing. The problem here is they are half-assing this squeeze page. they are giving away something that's not very valuable and it's not very compelling.

Then, they are half-assing the traffic too. And they are certainly not going to spend any money on traffic... because they know they'll lose that money quickly on a squeeze page that's not very good.

Let's look at it like this instead... here's a proven formula for earning money online as an info publisher:

------------------------------------------------
Step 1: Create something to give away free (a report, videos, etc)

Step 2: Craft a squeeze page to capture subscribers (give away the free report, get subscribers)

Step 3: Create a product offer to sell and hit the subscribers with that pitch right after they opt in

Step 4: Create a up-sell to offer to the customers who buy your front-end offer in step 2 above

Step 5: Craft 25 auto-responder emails (sequence) and load them up in your auto-responder and give free tips and pitches to the people who opt in over the coming weeks automatically via your auto-responder (pitch your products and offers as an affiliate in those 25+ emails)
-------------------------------------------------

Sounds good huh? Sounds like a proven, good formula to follow. Except, imagine that every step is taken above, but half ass. I'm saying imagine following that forumla but not doing a good job on each step. Imagine the squeeze page being crappy. Imagine the free offer is some crappy PLR that does not even make sense (bad first impression). Imagine the front end offer is bad and the AR emails are bad too.

Let's say the above formula was followed but with a 10% effort. It was certainly not followed with a 100%-all-you-can-give-effort. It was tossed up online in haste (because people are in a hurry and want a quick fix)... so it does not convert, very few opt in, nobody buys and nobody checks the AR emails or opens them. The marketer is jaded now and it's the guru's fault.

Alright, now look at the same formula but imagine going all out. Imagine treating this formula like a million bucks... like a big deal... like a sure-fire six figure income generator. Imagine putting your heart and soul into that formula and sticking to it for six FULL months! Imagine tweaking it again and again. Imagine exhausting yourself on that one formula above.

You first create the squeeze page, but then you go back and make it better. You get critiques of it and then fix it and tweak it again and again. You send traffic to it, then pause the traffic, tweak it again, then send more traffic to it again and again. You stick to it. You give it your very-best. You treat this thing like it's life or death. You are relentless!! OBSESSED!

Now, here's what you got:

---------------------------------
Step 1: You got a *VERY VALUABLE* free offer, something people would expect to even pay for!

Step 2: You got a smoking hot squeeze page and it's converting HIGH!

Step 3: You got a highly converting, killer front end offer that people are excited to buy!

Step 4: Your up-sell offer is popping and making you big profits, you raise the price!

Step 5: Your AR emails are popping left and right and you're making money every day and dont even know where it's all coming from. You add 25 MORE emails making it 50 emails now!

(you want to create more products of your own at this point)
---------------------------------

Six figures?

Slam dunk! Done.

See the difference? Well, I'd guess about 90% of all marketers NEVER-EVER-NEVER treat this formula like I just showcased in example two above. In fact, not only do they never put in that much effort and tenacity on that formula, but never put that much into ANYTHING in life... entire life... from adulthood to grave...!

harsh? No, true.

In conclusion, their are lots of reasons why people fail... and lots of reasons why some succeed... but as each month passes... each year passes... and I get older and wiser... and I see more and more customers and clients... I become more and more convinced... people dont achieve their goals, because they A) dont have any goals and B) never really TRY HARD to achieve their goals.

I'm convinced... most people coast through life... in a reactive manner... just coasting through life like someone resting in a canoe without any paddles... just letting the river take them where the river wants to take them... instead of fighting, striving, working, planning, tweaking and sticking to their goals.

Most people will continue to coast through life and just pick up bits and pieces of what it takes to succeed. They'll often look to blame someone for their shortcomings... they'll grow more jaded... more pissed off... and more entitled. They'll find fault and blame and ridicule in everything... they'll never stop and put ALL of the responsibility on their own shoulders... and they'll never write down their goals, yet work hard to achieve them. They'll often quit, quit again, again and again, by giving up on one thing, to move on to something else... for years, and decades.

They'll say quietly to themselves and anyone listening, "but I cant"... and "If only".. and "as soon as"... while the clock ticks by another year, and decade. Imagine, instead of coasting a decade... imagine putting your heart and soul into ONE formula... one sales process.. just ONE goal.

Sound lucrative? Sound rewarding? Fulfilling? Exciting?

Then I recommend you start with your new step one!

Step One: Write down your goal

Respectfully,

Eric Louviere
UnbreakableSociety.com
JobCrusher.com
EricLouviere.com

OK, here's a true LOA story that I know you guys are probably going to think I made up, but I swear it is all true.

About 5 years ago or so I had been laid of from my job and was working on building a bunch of niche sites to make money online. I had been making websites for about 6 months part time, was seeing some traction and had a lot of money saved up so, when I got the axe, I decided to "make a go of it" fulltime.

Then my mother was diagnosed with this really rare cancer. She had to go in to Boston once or twice a week for all these treatments and test etc... I was lucky enough to be able to go with her which I think was probably her only comfort but after almost a year I had lost focus in my business and my money and earnings had dried up. I was exhausted from those long trips into Boston and the stress of worry (imagine how exhausted my mother was - lol) I was going to have to get a job and I really didn't want to because it meant I wouldn't be able to go with her to appointments anymore and she was counting on me.

About this same time that movie "The Secret" was released and someone sent me a link to it. I had never heard of the LOA before and knew nothing about any of this stuff. I'm actually more the type of person that doesn't believe stuff unless I can see it but for some reason all this LOA stuff "felt right" and I started learning more about it. I read a lot of books, listened to Hay House radio and a lot of the Esther Hicks audios and videos.

I spent a LOT of time just focusing on being able to continue going to treatments with my mother - I didn't have anything specific that I focused on I just would meditate and focus on that.

Then suddenly out of the blue I get this email from someone who wants to buy a website. Now this was like 4 or more years ago - way before flipping sites was in vogue, in fact, I had never even heard of anyone selling a website.

At first I actually thought it was some trick to steal my keywords because they wanted the logs from my server!

I refused to send them and the person replied that without seeing them all she could offer was $10,000. Yes, that's right $10,000 for a website that made me about $100 a month.

I was in shock, but still distrustful so I posed in a forum that I belonged to back then (I think it was Niche Rockets a paid forum now defunct I think) And some people had heard of the company that wanted to buy the site and said they were a huge company with deep pockets.

So I figured "what the heck" and sent them my server logs - they offered $15,000 for the site and overnighted me a check for half. After the transfer they send me the rest the next week.

Now $15,000 might not be a lot to many of you, but it was about 5 months pay for me at the time and was enough to allow me to be able to continue going to Boston with my mother and not have to worry about money or getting a job.

That's also what started me on my website flipping journey which has been a staple income for me ever since.

Lee

Well, my journey with the law of attraction began with "The Science Of Getting Rich" book.

I found that book online back in 2004, downloaded it and read it a bunch of times. The reason I was so into that book was because I had just finished reading "Think and Grow Rich" yet again and was looking for something else similar to read.

I was amazed that TSOGR was in some ways similar to Think and Grow Rich. I started looking into TSOGR even more and found another book I had read years before, but it never really sank in back then... and that was "The Power Of Positive Thinking" by Dr. Norman Vincent Pele.

I read that book too. I remember telling my sister and her husband about theses books and my brother in law recommended a religious book titled "The Prayer Of Jabez". I read that book too.

I read all these books in a matter of a couple weeks, back to back to back. And, something clicked for me. I had all of a sudden felt different inside. For one, I did not think that "making money" was a bad thing anymore. I was not raised rich and from all I had been taught, being rich meant being bad. You know, "money is the root of all evil" and so on...

I mean, even Peter Parker's Uncle said in Spider man, "we may not be rich, but at least we are honest". So, we've been bombarded with messages throughout our lives that earning money is a bad thing. At least I had been bombarded with that belief.

Now, looking back, I understand how powerful beliefs are. Beliefs create habits. Habits run our lives.

If I believe I can be physically fit and healthy, I will create the habit of working-out. On the other hand, if I believe I dont have any time to work-out, I wont and that belief will create the habit of NOT working out. With money, if I believe money is bad, then subconsciously, I may sabotage or jeopardize or not have focus for earning big money.

Those books changed that. It made it ok to ask God for things (blessings). It made it ok
to strive to earn money. It made it ok to think "abundantly" instead of thinking "lack". This
changed everything for me. It really did.

So, rewind back to when I first found those books. I believed in what the books taught, and all of those books had common denominators within them, the law of attraction. I believed in it, and I followed it as best I could.

At that time, my fiance and I (now wife) lived in a matchbox apartment and barely had any
money. We were scraping by and that's not the life I wanted. I had a crappy job I hated and that job did not pay well at all. I had a crappy car and was just not financially happy about my results thus far.

I wanted a six figure job. That's what I really-really wanted back then, and it seemed almost impossible to get. I mean, I had never had a six figure job before. But, that's what I wanted. In fact, none of my friends had six figure jobs either. But, that's what I wanted. So, I used/followed the Law Of Attraction to try and get a six figure job. I set my expectations high.

I started taking action towards my goal. Not only did I vision myself with a six figure job, and not only did I constantly believe I'd get it, I already got it in my mind. I kept doing a good job at the crappy job I had, yet I kept applying for six figure jobs too. I'd go on interviews during my lunch hour. I'd change into business clothes in my crappy car. I did the best at my job, did the best with what I had and kept a great attitude about it all. it says to do that in TSOGR. Do the best you can with what you have in front of you. I did that.

I ended up getting a six figure job. It was a long shot and I was up against some serious competition for that job. But they picked me. Additionally, at the same time, the current crappy job I had was just about to promote me, to a six figure position. So, two six figure jobs came!

I had never made more than 35k at a job before, at that time. That six figure job I took felt way out of my league when i first took it and I was intimidated with it and what my responsibilities were, but looking back now, that job shaped me pretty well.

While at the six figure job, I worked there and used the LOA to do my best and keep that job. lol

But after a couple of years, I was ready to use the LOA again, but this time with being my own boss and working from home. I started using it and focusing on the LOA in December of 2005.

My goal was to work from home full time and earn 200k per year! I decided to pick Internet Marketing as my way of achieving that goal.

Six months later, in June of 2006, I quit that six figure job and was making over 20k per month from home. in SIX MONTHS!! Before December of 2005, I barely made squat online at all. It only took six months folks. That's it.

After that, I set my aim at a million per year. Nailed that goal too, less than a year after quitting my job. There's a ton of stories I have along the way too that used the LOA. I'm a believer. But, it takes focused action. LOA is great for assisting you on your journey. But, it's not a magic button either.

Nature requires us to take action, it's cause and effect.

So -- get to work! :0

Respectfully,

Eric Louviere
Unbreakable Society!